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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Topic 2: Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Topic 3: Messaging | 11% | - Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management |
| Topic 4: Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability |
| Topic 5: Account Configuration | 12% | - Sender Authentication Package implementation - Reply Mail Management setup and resolution - Account hierarchy design and management - Mobile Studio configuration and troubleshooting |
| Topic 6: Data Modeling and Management | 21% | - Contact identity and data governance - Reporting, data views, and tracking extracts - Data object selection and relationship definition |
Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:
Northern Trail Outfitters は、Automation Studio を使用してデータファイルを SFTP にエクスポートしたいと考えています。このファイルには、過去 24 時間以内に目的のメールを受信しなかったすべての購読者が含まれている必要があります。この自動化は毎日実行されるようにスケジュールされます。自動化に必要なアクティビティはどれですか?
- A. データ抽出アクティビティ
- B. レポート定義アクティビティ
- C. SQLクエリアクティビティ
- D. SendLog抽出
Correct Answer: C 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
Northern Trail Outfittersは、Sales Cloudユーザーが、Email Studioの送信フローを通じてターゲット設定できる、リードと連絡先レコードの両方のセグメントを手動で作成できるようにしたいと考えています。
コンサルタントはセグメンテーションに関してどのようなことを推奨すべきでしょうか?
- A. Salesforceデータ拡張機能
- B. セールスフォースレポート
- C. オートメーションスタジオ
- D. 同期データ拡張
Correct Answer: B 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
分析チームは、営業チームにタイムリーな最適な次の行動を提供するために、メールの指標(送信数、開封数、クリック数)に関する1時間ごとの最新情報を入手したいと考えています。
チームはどのような方法を用いるべきか?
- A. データビュー
- B. ログを送信
- C. 定期報告
- D. トラッキング抽出
Correct Answer: D 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
ノーザン・トレイル・アウトフィッターズ(NTO)は、今後6ヶ月以内に新たな子会社ブランド「クラウド・キックス」を立ち上げる予定です。クラウド・キックスは、子会社事業部門から毎月約5万通のメールを送信する見込みです。
NTOは、ブランド立ち上げの一環として、Cloud Kicksとの提携を告知・促進する大規模なキャンペーンを実施する予定であり、Cloud Kicksとデジタル資産を共有することにも抵抗はない。Cloud Kicksは独自の送信ドメインの利用を希望しているが、配信可能性が大きな懸念事項となっている。
どのようなアプローチを推奨すべきでしょうか?
- A. 子事業部門にはプライベートドメインを適用する必要があります。
- B. NTOには新しい送信者認証パッケージを使用する必要があります。
- C. プライベートドメインは親事業部門に適用する必要があります。
- D. CloudKicksには送信者認証パッケージを使用する必要があります。
Correct Answer: A 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
ノーザン・トレイル・アウトフィッターズ(NTO)は、新たな顧客オンボーディングの一環として、メールに加えてSMSやプッシュ通知を送信する予定だ。
コンサルタントは、各加入者固有の識別子として何を推奨すべきでしょうか?
- A. 連絡先キーの物理アドレスのような共通フィールド。
- B. 連絡先キーのGUIDまたは生成された別のID。
- C. 連絡先キー用の加入者の電話番号などの数値フィールド。
- D. 連絡先キーのメールアドレス。
Correct Answer: B 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
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