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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) social marketing
B) cross-channel order management
C) store operations
D) supply chain visibility

2. What are Smarter Commerce 'Service' offerings focused on?

A) Up-sell potential via call center interaction.
B) Integrating the supply chain in order to support the call center.
C) Flawless service across all customer interactions to anticipate needs and maintain loyalty.
D) Driving the customer to the call center sales channel.

3. Supply chain visibility _____________________________

A) is focused primarily on business dashboards
B) coalesces a myriad of information to automate response and highlight exceptions
C) automatically handles all exceptions
D) applies marketing techniques to supply chain management

4. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Cost is too high.
B) Existing systems and data are too disparate.
C) Uncertain ROI.
D) They feel interactive marketing is not appropriate for their business.

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) eCommerce, POS, kiosk, call center.
B) Unica, Coremetrics, SPSS, Cognos.
C) Web browser, mobile applications, social platform, data mining.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.

Solutions: