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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Professional Standards & Communication | 10% | - Ethics & Legal Implications - Fact-Based Storytelling & Presentation |
| Topic 2: Data Competency & Analysis | 25% | - POS Data Analytics - Shopper Data & Geo-demographic Analysis - Panel Data & Advanced Analytics |
| Topic 3: Business & Supply Chain Knowledge | 15% | - Retailer Economics & Profitability - Supply Chain Principles |
| Topic 4: Tactical Planning & Execution | 25% | - Space Management & Store Clustering - Pricing Strategy & Analysis - Promotional Strategy & Evaluation - Efficient Assortment Development |
| Topic 5: Category Assessment & Strategy | 25% | - Root Cause Analysis & Insight Generation - Category Health Measurement - Category Definition, Segmentation & Role |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
How many units do we need to sell at $16 to Break-Even on Gross Profit?
A. 300
B. 600
C. 125
D. 100
Question 2
Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?
A. K-Means clustering
B. Regression analysis
C. Exponential smoothing
D. Moving averages
Question 3
Which of the following best defines the key stages and components of a retail supply chain?
A. The transportation and storage of goods from manufacturers to warehouses
B. The financial planning and budgeting for inventory purchases
C. The marketing strategies used to promote products to customers
D. The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
Question 4
Which of the following is a key component of the science of assortment planning?
A. Future trend speculation
B. Creative packaging design
C. Shelf space optimization
D. Consumer Decision Trees
Question 5
What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?
A. ACV Weighted Distribution - Total Sales
B. Total Sales / ACV Weighted Distribution
C. ACV Weighted Distribution / Total Sales
D. Total Sales x ACV Weighted Distribution
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: D | Question 5 Answer: B |
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