Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Check Updated on: Aug 26, 2026
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases - Product terminology and core implementation components |
| Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Sitemap | 18% | - Content zones configuration - Sitemap design and best practices - Web SDK implementation - Unified customer profile building - Catalog and page mapping |
| Activation | 18% | - Campaign optimization and measurement - Mobile and server-side campaigns - A/B testing setup and analysis - Open-time email campaigns - Campaign creation and execution |
| Data Integration | 14% | - Salesforce Connector integration - ETL feed system implementation - Event API usage and configuration - Data flow management within and outside the platform |
| Segmentation | 18% | - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment creation and management - Segment rules, filters and goals configuration |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. Which two items can be included in the total engagement score calculation?
A) Identity merge date
B) Visits
C) Actions
D) Time of Day
2. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
A) A/B test segment
B) Third party segment
C) Control group segment
D) Location-based segment
3. What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
A) Segments
B) Templates
C) Campaigns
D) Recipes
4. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
A) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
B) IS users third party software to match anonymous and knows identifies
C) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D) IS uses probability matching to determine if two or more profiles represent for user identity
5. What attribute and value is passed in the event API request for returning server side campaigns?
A) Server side = true
B) Server side are always returned
C) Server Side messages = 1
D) Source = Server
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: C | Question # 3 Answer: B,C | Question # 4 Answer: D | Question # 5 Answer: D |
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