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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Data Extension entry source
B) Run Once schedule type
C) Journey re-entry settings
D) Winner evaluation

2. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A) CloudPages must use the SAP domain
B) Purchase a new SAP for de-special.ntmarketing.com
C) CloudPages must use pages.ntmarketing.com
D) Purchase a new private Domain for use in CloudPages

3. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?

A) Select all records created since a certain date
B) Select all records where custom boolean field is true
C) Select all records that have an email address

4. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Sends Account Send Summary
B) Impression Tracking for Triggered Sends
C) Email Performance by Attribute
D) Dynamic Content for Triggered Sends

5. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A) Advanced Audit Trail
B) Single Sign on Authentication
C) IP Allowlist
D) Field Level Encryption

Solutions: