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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)

A) Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.
B) Change the file format from "comma separated value" to "tab delimited."
C) Ensure the name of the file in the Import Activity matches the file name on the SFTP.
D) Use the Import Wizard to point to rename the file on the Enhanced SFTP.

2. A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

A) Tell customers why they want to receive NTO emails.
B) Ask for detailed demographic information.
C) Use explicit opt-in for any new web sign-ups.
D) Set expectations on send frequency and schedule.
E) Automatically opt-in all new customers.

3. Where can a marketer go to learn more information about using APIs? (Choose 2)

A) Help.exacttarget.com
B) The Administration tab
C) Code.exacttarget.com
D) Help and Training Portal

4. Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

A) Use animated emojis in subject lines to draw the eye.
B) Use a clear "From" name that is easily recognized.
C) Include a physical mailing address of the company.
D) Include a "Contact Us" link in the footer.

5. According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

A) Your unsubscribe mechanism must be operational for at least 20 days.
B) Your unsubscribe mechanism must be operational for at least 30 days.
C) You must process an unsubscribe request within 20 days.
D) you must process an unsubscribe request within 10 days.

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