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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The purpose of the Business Case Stage is a detailed investigation of the project and involves primary research on the market and technology.

A) True
B) False

2. Secondary research is defined as research executed and published by a market research firm.

A) True
B) False

3. I. Use a staged and gated NPD system
II. Use dedicated project members
III. Watch for triggers that indicate a succeeding activity can begin before its predecessor is complete IV. Use prototyping to set the pace

A) I, II, IV
B) I, III, IV
C) I, II, III
D) II, III, IV

4. Which of the following statements is the best regarding the use of market testing during new product launch?

A) Test marketing the product is the most powerful and successful approach to market testing
B) Market testing is not necessary when product use testing was successful, capital investment is low, and the organization understands the business
C) Market testing must always be used to test the combined package of the product and the marketing plan to determine the level of success
D) Pseudo sale market testing is a valuable tool because it provides complete and very accurate information on whether a customer will purchase a new product

5. Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?

A) Ease versus attractiveness
B) Net present value versus return on investment
C) Risk versus reward
D) Cost versus benefit

Solutions: