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Oracle 1Z1-1031 Exam Syllabus Topics:

SectionObjectives
Topic 1: Audience Segmentation and Management- Audience creation and segmentation rules
- Identity resolution and profile management
Topic 2: Privacy, Governance, and Data Compliance- User consent and governance controls
- Data privacy principles
Topic 3: Oracle Marketing Cloud Data Management Platform Fundamentals- Platform architecture and components
- Core concepts of Oracle DMP
Topic 4: Data Onboarding and Integration- Data ingestion methods
- Third-party data integration
Topic 5: Campaign Activation and Data Usage- Integration with marketing channels
- Audience activation workflows

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

What is the reason to use batch versus real-time SDT?

  • A. If you want to receive user data as it is collected on users via HTTP POST or GET requests
  • B. If you want user data transferred directly to your server
  • C. If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
  • D. If you want user data sent without authentication
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.


  • A. Option E
  • B. Option A
  • C. Option D
  • D. Option C
  • E. Option B
Reveal Solution  Discussion  0

Correct Answer: E  🗳️

What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

  • A. Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
  • B. Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
  • C. Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
  • D. Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

  • A. Self-classification
  • B. Self-service OnRamp
  • C. Managed classification
  • D. Corporate classification
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

  • A. Click the "Mobile" configuration template.
  • B. Select "Suppress multiple tagging" advanced configuration option.
  • C. Select "Suppress cache busting" advanced configuration option.
  • D. Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
  • E. Select the "Disable mobile support" advanced configuration option.
Reveal Solution  Discussion  0

Correct Answer: B,D  🗳️

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