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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In placing an economic value on its communication output
B) To demonstrate to leaders that the communication manager uses best practices
C) In aggregating and evaluating the reach and visibility of its communication output
D) In aggregating and interpreting the behavior and communication channels for its relevant audiences

2. In defining the goals component of a communication plan, a communication manager should:

A) determine which goals can be tracked on a continuous basis.
B) request clarification from senior management regarding the resources available to implement the plan.
C) evaluate a wide range of communication channels that will reach the target audiences.
D) decide what the target audiences should do as a result of implementation of the communication plan.

3. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Strategic advisory skills
B) Change communication
C) Leadership development
D) Business and financial acumen

4. An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A) Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
B) Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.
C) Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.
D) Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.

5. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Aggressively push back against criticism.
B) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
C) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
D) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.

Solutions: