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Facebook Certified media buying professional Sample Questions:

1. If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A) 2 Campaigns and 1 Ad Set
B) 2 Campaigns and 2 Ad sets
C) 1 Campaign and 3 Ad Sets
D) 1 Campaign and 2 Ad Sets

2. Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

A) Brand Awareness
B) Store Visits
C) Video Views
D) Conversions
E) Post Engagement

3. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) You need to assign the ad account to your client's pixel.
B) You need to make sure your community manager has the correct access level on your client's ad account.
C) You create a new Facebook pixel on your Business Manager
D) You add your Community Manager as Admin to your client's Business Manager
E) Your community manager should have access to all the tools since he is an analyst in your client's add account.
F) You add your Community Manager as Analyst to your client's Ad Account.

4. Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A) People within the test group that will view your ads become part of the exposed group.
B) You can set up a brand lift study through your Business Manager.
C) The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
D) The difference between the test group and the control group are analyzed to see the results of a brand lift study.
E) People within the control group that will view your ads become part of the exposed group.

5. You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.

A) Configure your campaign limit to $10,000
B) Set up your billing threshold to $10,000
C) Set up a lifetime budget for your campaigns to $10,000
D) Set up your account spending limit to $10,000

Solutions: