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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A campaign manager for VIP customers is curating an exclusive set of offers for a high-touch campaign. The list of included offers has been hand-picked by the marketing director and must not change unless explicitly modified.
Which type of offer collection is most appropriate for this scenario?

A) An AI-driven Collection.
B) A Static Collection.
C) A Dynamic Collection based on offer status.
D) A Dynamic Collection based on offer tags.

2. A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?

A) An Event activity
B) An Audience Qualification activity
C) A Read Audience activity
D) A Reaction activity

3. A marketing operations user is validating a journey path that is only taken by profiles with `countryCode = "FR"`. They select a test profile that they believe is based in France. In test mode, the profile takes the default path instead of the "FR" path.
Upon inspecting the test profile's attributes in the AEP UI, what is the most likely discrepancy they would find?

A) The `countryCode` attribute is missing from the profile's schema.
B) The `countryCode` attribute has a value of "fr" (lowercase).
C) The profile has multiple `countryCode` attributes with different values.
D) The profile's `testProfile` flag is set to false.

4. A marketing automation architect is designing a scalable content system. The architect needs a way to reuse complex personalization logic, such as an `if/else` statement that checks multiple profile attributes to display a specific greeting.
Which type of fragment should the architect use to create this reusable logic?

A) Expression fragment
B) Dynamic fragment
C) Header fragment
D) Content fragment

5. A business practitioner is reviewing a profile in the Adobe Experience Platform interface. They need to see which audiences the profile is currently a member of.
Which tab within the profile view should they select to find this information?

A) Audiences
B) Identity Map
C) Attributes
D) Events

Solutions: